In a recent review, 73% of B2B Buyers were interviewed as needing a personalized, B2C-Like customer selling experience. They require the flexibility to quickly launch new offerings to market, at the right price and at the right time, allowing them to exploit market opportunities, gain visibility and control of the selling and contracting process, all whilst fully managing any impacted financial processes that help to reduce costs and revenue leakage. Join us in this session to learn how SAP CPQ and Subscription Order Management, work together to help B2B companies achieve their vision of a holistic Quote to Order management process.

• Transform Sales Reps’ Behavior by providing guided selling, error-free quotes, and accurate pricing
• Discuss the integration flow from SAP CPQ into Subscription Order Management and our SAP’s Order to Cash Process
• Provide companies a structured approach for dealing and negotiating subscription contracts and their lifecycle, from CPQ and Subscription Order Management into SAP BRIM
• Support B2B contracts involving complex contract terms, discounts, and entitlements

Karthikayan Krishnamoorthy, SAP | Charles Vogt, SAP